Danfoss

César Alberto Bersoza Hernández

In an interview with Manage HR Latin America, César Alberto Bersoza Hernández, Human Resources Director, Danfoss, shares his thoughts on the HR industry over the years and how HR professionals today can leverage emerging technology keep pace with the industry’s trends.

From your perspective, what are some of the major challenges and trends that have been impacting the HR industry lately?

A key challenge currently faced by the HR industry revolves around effectively managing talent, particularly in light of the pandemic’s aftermath. With the increased emphasis on employee wellness and mental health, as well as the emergence of hybrid and fully remote work models, there are now various motivations driving the workforce. It is essential for HR professionals to address these needs when managing talent and incorporate them into the employee value proposition to foster development, engagement, and retention within the organization.

A prominent aspect of the value proposition centers around employee wellness. This encompasses not only mental health but also factors such as work-life balance and opportunities for growth and development. Companies must recognize the significance of employee wellness and ensure it is prioritized in their agenda. By providing solutions and support in this regard, employers can demonstrate their commitment to the well-being of their workforce.

What are the some of the major challenges affecting the HR industry?

To prepare for the upcoming active economic period,it is important to nurture early talent within an organization, like individuals who are entering the professional arena, recent graduates, or those nearing the completion of their education. Developing and sustaining a robust talent pipeline from the foundational levels of an organizational structurerequires comprehensive plans.

By strategically incorporating new joiners, recent graduates, and soon-to-be professionals into our workforce, HR professionals can harness their potential and provide them with growth opportunities. The objective extends beyond simply fulfilling academic requirements or completing professional internships, as it is to ensure that these individuals contribute value to the organization, undergo significant development, and exhibit a commitment to long-term association.

To accomplish this, it is integral to implement a range of mechanisms to effectively nurture and engage early talent. These mechanisms serve as a catalyst for an organization’s growth and equip them to tackle potential talent shortages or growing competition in the region. By aligning employees with the company’s vision in addition to these measures, it will promote an environment conducive to the retention and progression of young talent.

What are some of the process elements that HR professionals can leverage to make a project successful?

Effective management of the employee lifecycle encompasses various crucial aspects, including seamless onboarding, continuous monitoring, and strategic utilization of data. By implementing a comprehensive methodology, organizations can ensure their employees are set up for success and continually enhance their performance. This involves defining clear roles and responsibilities, establishing meaningful goals and objectives, implementing KPIs or OKRs to measure performance, and leveraging collected data to optimize processes and facilitate employee development.

This data is also instrumental in recognizing and assessing performance, thereby establishing a connection between performance, growth, and potential rewards such as salary adjustments or benefits.

Increasingly, companies are adopting human resources information systems to track and monitor the various stages and areas of the employee lifecycle. These systems provide a holistic view of the organization's performance, enabling data-driven decision-making and the identification of opportunities for organizational improvement.

What are some of the technological trends that are poised to shape the future of the HR industry?

The proliferation of articles on artificial intelligence (AI) and its potential benefits to HR functions highlights the need for HR professionals to strike a balance between leveraging technology and maintaining a strong human element. Given that HR is primarily concerned with people, it is crucial to integrate technology in a way that enhances HR processes while preserving the importance of personal interactions.

For instance, AI-powered screening tools could potentially reduce the time and effort involved in pre-screening and screening candidates. By leveraging AI algorithms that analyze successful employees' profiles in similar roles, HR professionals can get targeted candidate recommendations for HR professionals to consider. This streamlined approach could improve the effectiveness of the talent acquisition process.

Do you have any advice for your peers and the upcoming HR professionals for navigating this industry?

At the culmination of each day, the dynamics of talent management become contingent on the geographical region and its economic vitality. The growth trajectory of companies, along with incoming investments, further accentuates the significance of cultivating and nurturing talent within organizations. In this modern era, with an abundance of tools at our disposal, HR professionals must possess comprehensive knowledge of talent management, encompassing a new array of motivators that have emerged.

It is imperative for these professionals to comprehend the diverse scenarios stemming from different generational cohorts, draw insights from the lessons learned during the pandemic, and adapt to the evolving concept of what it truly means to be part of a corporate environment.